contact@jordymcneill.com
PORTFOLIO
I'm Jordan, a video creative and marketing professional based in Plainfield, IL.
With over 6 years of professional experience, I seamlessly blend creativity and technical prowess to craft visually stunning and engaging content that captivates audiences and drives results.
Videography & Editing
Social Media Strategy
Social Media Strategy
In 2017, I started my career as a social media intern at my university. There, I saw the impact of cultivating a community online. Nourishing a digital community strengthens the bond between an organization and its customers. This experience has shaped my approach of social media strategy.
My Philosophy
Data is the Foundation
The foundation of success online starts with strategy. Data is how we learn to understand an audience. Who are they? What content do they want to see? What content resonates with them? These important questions can all be answered after digging into the data.
Experimentation, Testing, Learning
Experimentation while adhering to a brand’s identity is the best way to continuously evolve and stay fresh on social channels. I allow social media trends to inspire new ways of engaging with an audience and letting data answer whether those tests were successful. I learn what works and what doesn’t very quickly with this method.
Community Growth vs. Virality
Balancing methods to grow on social channels while maintaining engagement with a brand’s community online is extremely important in my social strategy. Too much focus on virality results in a fickle community and too much focus on community engagement doesn’t leave room for growth.
Visual Storytelling & Authenticity
Videos are my favorite way of connecting a brand with an audience. Letting the people behind an organization share a brand’s message with an audience with their own voice gives a brand humanity and authenticity that uniquely resonates with followers.